Social Cooking - Part 1

Many of us would love to entertain and wish we could host more dinner parties at home. But we’re all constantly fighting our schedules to find time for that. Finding room in our budgets is often difficult as well.

That’s where social cooking comes in. sengWare was born out of social cooking at my home. It was the rich experience of people with different styles of cooking and casual, fun food presentation that, one fine day, led to a conversation about why I still have mismatched white dishes at home (not to mention a few chipped ones!) The conversation turned to how to build a mix-and-match solution that would work together and at the same time create a unique experience that represents the energy, passion and different styles of food presented on the dining table.

Thus the hunt to satisfy my social cooking cohorts began. I was disappointed that after several trips to both independent and chain stores I still came up empty handed.

I wanted to bring fun back to the marketplace, so the vision for sengWare started taking shape. My inspiration came from these ideas:

1. Develop a complete matching line, everything from basics to accessories.
2. Use fun shapes and designs to communicate a sense of casualness and relaxed mood.
3. Introduce a colorful and vibrant palette to allow individuals to customize, mix and match.

Now back to social cooking…where was I? Oh, gosh, let’s do this on the next blog post. I will show you how you can create time saving and budget friendly dinner parties that are also the most fun!